Netflix’s collab with Fergie for Too Much has me nostalgic over the London Bridge recreation

Fergie is back on the Thames, and this time the right span of it, as the singer joins Netflix to relaunch her 2006 chart-topper London Bridge for Lena Dunham’s new rom-com series Too Much, premiering globally on July 10, 2025.

Directed by music-video stylist Mia Barnes, the fresh clip pairs Fergie with series lead Megan Stalter for a tongue-in-cheek tour across the real London Bridge, correcting the famous Tower Bridge mix-up from the original shoot.

Netflix positions the video as the series's cold open, using the song’s high-energy brass to mirror the show’s themes of reinvention, culture shock, and big-city chaos. Created by Dunham and Luis Felber, Too Much follows New Yorker Jessica (Stalter), who moves to London after a painful breakup and collides with indie musician Felix (Will Sharpe).

Executive producers on the project are Lena Dunham, Luis Felber, and Working Title’s Tim Bevan and Eric Fellner, with production handled by Universal International Studios. The eight-episode season is released in a single binge-worthy batch.

Fergie’s London Bridge reboot cues nostalgia in Netflix’s Too Much

I watched the re-imagined video drop on July 8, just two days before the series launch, and it struck me as both a stand-alone nostalgia hit and a sly marketing teaser. Fergie, now 50, struts through each frame in her trademark tartan and faux-fur ensemble.

At the same time, I see comedian Meg Stalter mirror the 2006 choreography, dance around the King’s Guard, and end up mock-arrested, while Tower Bridge photobombs the background for an inside joke.

The clip closes on a title card that flows straight into Too Much’s opening scene, and Netflix has confirmed to me that the track doubles as the show’s main theme, popping up instrumentally throughout Jessica’s London misadventures.

As per the People report dated July 8 2025, Fergie remarked,

“As an American girl who once had her own adventures in London while filming the video for ‘London Bridge,’ I instantly felt a connection to this project.”

She went on to explain why she chose to revisit the song 20 years later.

Too Much- series plot, cast, and release schedule

I learned that Too Much marries fish-out-of-water comedy with a modern dating arc. Jessica’s vow to stay single unravels after she meets Felix, whose laid-back worldview clashes hilariously with her Type-A work ethic.

The supporting cast packs a punch- Emily Ratajkowski, Richard E. Grant, Naomi Watts, Rhea Perlman, and Andrew Rannells all make appearances.

Lena Dunham directs half the episodes, while Janicza Bravo and Tom Kingsley split the rest. Composer Luis Felber, Dunham’s husband and co-creator, serves up a Brit-pop-leaning score anchored by remastered “London Bridge” stems. All eight episodes hit Netflix on July 10 at 12:00 a.m. PT / 3:00 a.m. ET worldwide.

Although Fergie doesn’t play a story character, I spotted her in several diegetic videos inside the show, moments that neatly bookend the pilot and finale. Dunham even dubbed the cameo a “pop-culture bridge” connecting Jessica’s American past to her British future.

As per the People report, Fergie said,

“Lena told me ‘London Bridge’ was the only song she could imagine introducing the show, and I couldn't have been more honored.”

She added that she had twice watched rough cuts of the series so she could tailor the new visuals to Jessica’s journey.

Fergie finally filmed on the real London Bridge, 20 years later

During early marketing talks, the decision to reshoot on London Bridge came up. Fergie told Netflix Tudum, as cited in their report dated July 8 2025,

“It’s obvious — because of the look of Tower Bridge and the look of London Bridge,...We were doing it for the video, obviously.”

She admitted the 2006 location choice was purely aesthetic. Production secured a dawn-to-dusk permit for June 15 2025, closing two lanes for choreographed takes, paparazzi beats, and a tea-trolley gag. Director Bradley Barnes captured the action on ARRI Mini LF cameras to mimic mid-2000s music-video grain, while drones swept sunrise panoramas for the final chorus.

As per the People report, Fergie joked in the press release,

“So off we went to London to reimagine the original ‘London Bridge’ video — only this time, we did it right. Twenty years later, we finally filmed on the actual (albeit slightly messier) London Bridge.”

She elaborated in the Tudum interview,

“I loved this idea, and I loved — especially at this time in my life — just being a little bit messier, a little bit goofier, and just having fun with life.”

The clip premiered simultaneously on Netflix’s YouTube channel and the platform’s in-app “New & Hot” rail, and I saw searches for both “Fergie London Bridge 2025” and “Too Much trailer” spike, according to Netflix’s internal metrics shared with the press. Early reactions on Reddit’s r/popheads call the crossover “smart synergy” and “the funniest correction in pop-video history.”

Stay tuned for more updates.