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Inside Spotify’s immersive pop-up for Taylor Swift’s ‘The Life of a Showgirl’ in NYC: Details explored

Spotify is promoting Taylor Swift’s upcoming album with an immersive pop-up in NYC
posted by Enoba Onuh
Thursday 9/25/2025 at 9:55PM EDT
  • LOS ANGELES, CALIFORNIA - FEBRUARY 04: Taylor Swift attends the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. (Photo by Neilson Barnard/Getty Images for The Recording Academy)
    LOS ANGELES, CALIFORNIA - FEBRUARY 04: Taylor Swift attends the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. (Photo by Neilson Barnard/Getty Images for The Recording Academy)

    Taylor Swift’s twelfth studio album, The Life of a Showgirl, is set to be released on October 3, 2025, and Spotify is celebrating with a three-day immersive pop-up in New York City. The event, "The Life of a Showgirl: A Spotify Experience,” will run from September 30 to October 2, 2025. 

    An excerpt from Spotify’s press release reads:

    “Welcoming fans to discover hidden Easter eggs and capture exclusive photo moments, all inspired by the album. It’s a chance for listeners to experience the next era before it officially arrives, surrounded by the music and visuals that have shaped their anticipation. (Artist will not be in attendance.)"

    Spotify’s upcoming three-day event is part of a global effort to create awareness for the pop album. 

    More details on Taylor Swift’s upcoming album, The Life of a Showgirl 

    By promoting The Life of a Showgirl on Spotify’s Upcoming Releases Hub, the streaming service hopes to turn anticipation into a “global fan experience” online and in person.

    Spotify began its extensive campaign for Swift’s album on August 12, 2025, with a billboard in Times Square sporting bright orange and green colours and a mystery Spotify code.

    Fans scanned and shared the code and listened to a curated playlist on the singer’s official Spotify profile. The event occurred in other locations across the world.

    In an episode of her fiancé Travis Kelce’s podcast New Heights, Swift revealed why she chose Orange as one of the colour themes for the upcoming album:

    “I’ve just always liked it. It feels energetically how my life has felt, and this album is about what was going on behind the scenes in my inner life during [the Eras Tour].”

     

    Weeks later, Taylor Swift revealed the album's tracklist, which includes The Fate of Ophelia, Father Figure, Actually Romantic and Ruin the Friendship.

    The 14-time Grammy Award winner also debuted four variants of the upcoming album on her website: the Sweat and Vanilla Perfume edition, It’s Frightening edition, Its Rapturous Edition and Its Beautiful edition.

    Each version reportedly has different artwork, photo cards and a jewelry box with a collectible charm bracelet.

    The album's cover photo, shared on August 13, 2025, features the singer partially submerged in water wearing a sparkly outfit. 

    Keep reading PRIMETIMER for more informative content!

     

     

     

     

     

       

    TOPICS: Taylor Swift


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