The crack epidemic period drama "flashed potential during its first season, but didn’t hit its stride until it explored the human toll of the drug trade during its second," says Julian Kimble, adding: "For all of Snowfall’s insight and narrative growth, however, it has largely flown under the critical and commercial radar (despite finding its way onto Pusha T’s, to little surprise). But rather than chasing ratings or acclaim, Snowfall has found a niche within a crowded TV landscape and developed a cult following by highlighting the collateral damage of something that’s shaped modern society. A narrowed focus, increased drama, and quicker pace have quietly made it one of the best shows on TV. But if Snowfall’s first three seasons weren’t argument enough that the show deserves a wider audience, Season 4 demands your attention. The show has flirted with the crash-and-burn possibility of selling drugs since its first season, but now it’s careening toward inevitability."