The bar, called Wubba Lubba Dub PUB, will open from Aug. 9 through Oct. 6 from Drink Company, which previously opened a Game of Thrones-themed pop-up bar. “I feel like every generation has their adult animated show,” says Drink Company CEO Angie Fetherston. “There are The Simpsons people, the South Park people, the Family Guy people. This is ours.”
TOPICS: Rick and Morty, Adult Swim, Marketing