“The Academy has heard the feedback from its membership regarding the Oscar presentation of four awards – Cinematography, Film Editing, Live Action Short, and Makeup and Hairstyling,” the Academy’s board of governors said in a statement. “All Academy Awards will be presented without edits, in our traditional format. We look forward to Oscar Sunday, February 24.” According to Deadline's Mike Fleming Jr., "all of the branches had agreed to the rotating system that the Academy said it would institute, but when it came time to actually slight four important groups who have much to do with cinematic excellence, it became clear that the push back and internal rancor wasn’t worth the prospect of cutting 45 minutes out of the Oscarcast and bringing it down to three hours." He added that in past Oscar ceremonies, the Academy measured the time it took to get to the stage, and found that 26 minutes were wasted on that aspect of the ceremony. "Would it not be worth exploring putting all the nominees onstage, and then announcing the winner?" asks Fleming." It would provide a sharing moment of respect and even those who don’t win can congratulate the winner, who can give a quick speech and the whole lot whisked off stage as the Oscars heads into a commercial." ALSO: ABC is sellling Oscar ads for a $2.8 million each.
TOPICS: 91st Academy Awards, ABC, Advertising, Award Shows