Jeff Bezos has ordered Amazon Studios to find the next big thing in Prestige TV. Why use Game of Thrones as a model? Because, says Amazon Studios chief Roy Price, the HBO series is the groundbreaking TV show of our time akin to Jaws and Star Wars in the ’70s. “The biggest shows make the biggest difference around the world,” says Price. “If you have one of the top five or 10 shows in the marketplace, it means your show is more valuable because it drives conversations and it drive subscriptions...We’re a mass-market brand. We have a lot of video customers and we need shows that move the needle at a high level.”
TOPICS: Prime Video, Game of Thrones, Jeff Bezos, Roy Price, IPTV