TV TATTLE
Byron Allen says his $100 million investment in The Weather Channel is paying off with its viral Immersed Mixed Reality graphics
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The media mogul purchased The Weather Channel earlier this year for $300 million, aiming to upgrade its technology. This week, the Weather Channel went viral showing off its realistic-looking simulation of Hurricane Florence flooding. ALSO: Weather Channel defends reporter who went viral in Hurricane Florence "so dramatic" clip.
TOPICS: The Weather Channel, Byron Allen, Hurricane Florence
More The Weather Channel on Primetimer:- WATCH: Meteorologist Jim Cantore Hit by Flying Tree Branch During Live Hurricane Ian Report
- CBS News partners with The Weather Channel
- Rupert Murdoch is launching Fox Weather, a 24-hour streaming channel, as The Weather Channel is preparing its own streaming service
- The Weather Channel plans to make climate change a bigger part of its coverage
