Variety reports that CBS All Access, as part of today's 24-hour celebration of all things Star Trek, also "unveiled a new title treatment that jettisons the angular typeface of the show’s first logo, and making Discovery much larger than Star Trek, which returns to the classic look from the original series. (CBS All Access Star Trek boss Alex) Kurtzman said in the panel that the original logo used a 'variant' look that was meant to evoke the war with the Klingon Empire, which the series has moved well beyond for Season 3."
TOPICS: Star Trek: Discovery, CBS All Access, Alex Kurtzman, Marketing, Trailers & Teasers