Can Nickelodeon return to dominance in kids TV with all the streaming competition?

Los Angeles Times

Nickelodeon, which signed an exclusive deal with Netflix this week, once dominated kids TV. But it's lost nearly 60% of its viewership over the past decade. “We have to move fast, and continue to evolve as the business evolves,” says Brian Robbins, who's been trying to re-create Nickelodeon's excitement via reboots of classic series since he took over as president 13 months ago. “We want to get back to that creative-driven culture that used to exist here.” Robbins adds: “I knew that there were enormous headwinds confronting television. But then my wife asked me the question that I like to ask everybody, which is: ‘Why not?'"