Claymation pioneer behind the California Raisins, M&M's and the Domino's Pizza's The Noid dies

Paleofuture

Oscar-winner Will Vinton, 70, created the term "claymation" and trademarked the word. His biggest hits came in the 1980s with commercials for the California Raisins, M&M's and Domino's Pizza's The Noid. But the rise of computer animation resulted in less demand for his brand of stop-motion animation.