Comedy Central considers its "growth audience" anyone who is not a straight young white male

The New York Times

The Other Two, which had a gay lead and is staffed by predominantly female or gay writers, and the upcoming Awkwafina and South Side are part of Comedy Central president Kent Alterman's mission to offer diverse programming. Of course, Comedy Central has a track record with diverse shows like Key and Peele, Inside Amy Schumer, Broad City and The Daily Show with Trevor Noah. Still, Comedy Central isn't abandoning white straight males, with upcoming projects starring Anthony Jeselnik, Rory Scovel, Tim Dillon and David Spade.