"Live-entertainment content could be the next frontier for streaming platforms, and we’ve been seeing some other testing around it of late," says Josef Adalian. "Amazon Prime Video’s recent telecast of the ACM Awards, for example, was very much designed to see how awards shows might fare on a digital platform. There have been a handful of performance reality shows on streaming before, but they’ve all been previously recorded and haven’t allowed for audience participation. DWTS will change that: The show is expected to continue to air every week in a primetime slot, with audiences helping to determine the winner with their votes. That’s important, because it means there will be an incentive for subscribers to open up D+ at the same time every week, rather than whenever it’s convenient. A sense of urgency is something most streamers lack; a live-event series can offer that."
TOPICS: Dancing with the Stars, Disney+, Reality TV