Discovery Channel plans to reverse its ratings decline with more natural history programs and live events

Deadline

“We miss natural history and we are absolutely engaging and looking at ways to bring it back in a big way on Discovery," says Nancy Daniels, who joined as Discovery Channel's chief brand officer in March tasked with doing a "turnaround job." "One of the things that we’ve found is that there are two areas that our audience feel haven’t been fully explored: space and the oceans. Those feel like the final frontiers so we’re definitely looking, from a natural history perspective, where are those stories. “I’m (also) excited to do live events. I don’t know what they are, give me a beat but we are constantly talking about it."