Next year, Discovery will vie for attention with TV titans NBC Universal, Fox, Walt Disney, WarnerMedia, CBS and the CW at the annual upfronts. “We are going to be the new kid on the block. There’s going to be some curiosity about what we do,” Discovery’s chief U.S. sales officer Jon Steinlauf tells Variety. “It’s too tempting to pass up, an opportunity to get all this reach."
TOPICS: Discovery, Discovery Channel, Jon Steinlauf, Upfronts