FOX Sports worries that President Trump’s newsiness will be bad for NFL ratings

SportsBusiness Daily

NFL ratings were expected to rebound after dropping last season, but President Trump’s ability to frequently take over the news cycle may be bad news for the NFL. “We now live in an endless news cycle and we have to be prepared for the possibility that some unpredictable thing will flare up on any given Sunday and could affect our viewership,” said Mike Mulvihill, FOX Sports’ executive vice president of research, league operations and strategy. “It would be a relief and a pleasant surprise if that doesn’t happen through all 17 regular-season Sundays. At some point, it probably will.”  

PLUS: QB Jay Cutler didn’t practice calling NFL games before leaving FOX Sports for the Miami Dolphins.