Fight Club author Chuck Palahniuk: I turned down a Super Bowl commercial for more than $1 million so I wouldn’t sell out

The Hollywood Reporter

The commercial would’ve been a regional, not national, ad using Brad Pitt’s famous line from the 1999 movie. Yet Palahniuk said no, with the counter-offer that he would deliver the line. Palahniuk also says he’s turned down offers from BMW and Volvo.