HBO, HBO Max, FX, Hulu, FX on Hulu: All these TV brands are creating Emmy confusion

Variety

"We’re entering an age of brand confusion," says Michael Schneider, noting that people still don't know the difference between HBO, HBO Max, HBO GO and HBO Now. "OK, get out your playbooks and follow along: FX and Hulu are separate Disney-owned entities. FX produces original shows for Hulu under the 'FX on Hulu' banner," says Schneider. "But those shows, which don’t actually air on FX, will be credited by the Television Academy as FX entries at the Emmys. National Geographic and Disney Plus are separate Disney-owned entities. Nat Geo produces original shows for Disney Plus under a National Geographic vertical. And those shows, which don’t actually air on Nat Geo, will be credited by the Television Academy as Disney Plus entries at the Emmys. HBO Max and HBO are both WarnerMedia properties that will be campaigning for Emmys separately. HBO Max and TNT/TBS/TruTV are all WarnerMedia properties that share the same Emmy campaign team." Schneider also points out that even though Apple has won two primetime Emmys for Carpool Karaoke: The Series, those Emmys were for Apple Music. This will be the first year of eligibility for Apple TV+ shows.