HBO Max launches Latinx initiative HBO Max Pa’lante

The Mary Sue

HBO Max's Latinx outreach rebranding is an effort to spark conversations, create content and explore Latinx voices. "HBO Max Pa’lante, the new apt rebranding, takes its name from the Spanish slang for 'go ahead' or 'forward,'" says Lyra Hale. "But its meaning goes deeper than that, especially for someone Latinx like me. It’s a way of striving out of your comfort zone, pushing forward in spite of obstacles, and taking hold of the opportunities presented to you. It’s a concept, and understanding, built on empowerment. And it’s honestly a perfect choice for what HBO Max is trying to accomplish."