Roseanne's emergence and ABC's "heartland strategy" come as Shonda Rhimes is leaving for Netflix, with Fresh Off the Boat on the bubble, and after a controversial Black-ish episode was pulled, prompting creator Kenya Barris to reportedly seek an early exit from his ABC Studios deal. "Recent signs suggest that ABC is entering a new and more complicated era" when it comes to diverse shows, says Alyssa Rosenberg, "and the network isn’t alone — the number of women and people of color creating new shows declined across the industry as a whole in the 2017-2018 television season. And it’s striking, if a little tricky to discuss, that ABC’s reputation for bold discussions of race has hit a rough patch under the leadership of Channing Dungey, who became the first African American woman to serve as president of a major broadcast television network in 2016." As Rosenberg notes, Dungey has used "the language of diversity" in trying to broaden the network's audience to appeal to so-called Heartland viewers. "So far, Dungey’s attempts to secure a broader audience have shown some success," says Rosenberg, pointing to The Good Doctor and Roseanne. ALSO: By trying to appeal to "heartland" viewers, is ABC becoming "Trump TV"?
TOPICS: Roseanne, ABC, Black-ish, Fresh Off the Boat, Channing Dungey, Diversity, Trump Presidency