Years ago, Kimmel was watching the Larry Sanders episode where Garry Shandling’s character had to shill for the “Garden Weasel.” “They forced him to do it and it turned out to be funny,” says Kimmel. “It was interesting. I felt like maybe it was a sign.” With the show facing financial pressures at the time, Jimmy Kimmel Live! has since done in-show ads for everything from KFC to Ciroc vodka. “With the show in Brooklyn, we do more integrations, because it’s very expensive to travel,” Kimmel adds. “I think it costs more than $1 million a show. It’s a lot for us. We do need to pump that up.”
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TOPICS: ABC, CBS Sunday Morning, Jimmy Kimmel Live!, The Larry Sanders Show, Today Show, Garry Shandling , Jimmy Kimmel, Matt Lauer, O.J. Simpson, Seth Meyers, Late Night, Marketing