“We had a brief equipment failure that we quickly resolved. No game action or commercial time were missed," an NBC spookesperson said of the black screen that led to some people joking that NBC was paying tribute to The Sopranos finale in the middle of the game. Brands like Tide quickly capitalized on the blackout. “Clean clothes are still clean in the dark. If it's clean, it's a #TideAd,” the laundry detergent brand tweeted.
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TOPICS: Super Bowl LII, NBC, The Voice, Danny McBride, Kevin Hart, Pink, Advertising, Marketing, National Anthem Protests, NFL, Oops, Super Bowl