NFL to make $10 billion a year in TV rights deal: ABC lands Super Bowl, Amazon gets Thursday games

SportsBusiness Daily

The NFL has finalized a $110 billion deal for the 2023 through 2033 seasons with CBS, Fox, NBC, ESPN and Amazon. The deal will mean that instead of CBS, NBC and Fox rotating the Super Bowl every three years, the Super Bowl will be rotated every four years between CBS, NBC, Fox and ABC. ABC, which last aired the Super Bowl in 2006 when Grey's Anatomy aired after the Big Game, will get the Super Bowl rights for 2026 and 2030 as part of the ESPN deal. The deal also gives Amazon Prime exclusivity to Thursday Night Football games at a cost of $1 billion per year. The Thursday games were previously broadcast on Fox, which shared them with NFL Network and Amazon. The Thursday games will only air on broadcast TV in the local markets of the teams playing each week. The deal also allowed each of the networks to stream their games in the future -- NBC Universal's Peacock will even show some games exclusively. The deal also allows ABC to broadcast three of ESPN's Monday Night Football games per year.

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