Netflix's Sex, Love & Goop might be the most meaningful project Gwyneth Paltrow has put her name on in years

The Washington Post

"With Sex, Love & Goop — (Paltrow's) new Netflix reality show — the 49-year-old Marvel alum may finally have found a career pivot worth getting behind," says Inkoo Kang. "Seeds of it were sown in last year’s The Goop Lab, an unconvincing showcase of mostly woo-woo treatments I called 'QVC for one-percenters.' That series’ one worthwhile episode tackled the orgasm gap between men and women and featured scenes of sex educator Betty Dodson attempting to close it. Female sexual pleasure is Paltrow’s cause celebre in Sex, Love & Goop, and it’s a savvy one. Erotic dissatisfaction probably afflicts women of all races, classes and sexual orientations, allowing for the semiretired actress to make her usual vague gestures toward female solidarity in ways that are both market-friendly and studiously apolitical. (There’s no soapboxing about the patriarchy here, even if it’s the obvious and primary cause of the problem Paltrow’s trying to address.) A lack of sexual fulfillment is the kind of highly individualized issue many women have a reasonable chance at solving through buying stuff, like one of the many adult toys on offer at Goop dot com." ALSO: As a show format, Sex, Love & Goop is not entertaining enough for anyone not in a sexual crisis to watch as an entertained observer.