Netlix's Tudum was doomed from the start

Vulture

"What it isn’t is special," says Tirhakah Love of Netflix's newly launched editorial website that saw mass layoffs this week. "Netflix treated those beloved journalists in the same way it does its dwindling number of beloved shows (Sense8, The Get Down, Tuca & Bertie, to name a few): a very splashy announcement before an algorithmic burial with no actual marketing support; the inevitable unceremonious cancellation after two seasons, and moving onto another product. It looks like those writers’ two seasons are up." Love adds: "The wave of Tudum’s hirings from the marginalized last year feels more like a PR ploy than anything, especially after the wanton manner of their disposal. That’s the whole “representation-industrial complexing” of it all. Netflix hired journalists from certain communities to show that they were with the diversity shit. But if the anti-trans violence of the Dave Chappelle debacle is any indication, Netflix ain’t really tryna hear any actual concerns from marginalized people. Besides, Netflix CEO Reed Hastings has always said that the company runs through employees with no problem."