New Nielsen study suggests many viewers are suffering from streaming overload and paralysis

Deadline

Nielsen's latest Total Audience Report found that only one-third of streaming service users browse the menu in search of finding something to watch, with 21% giving up after being unable to make up their minds. “Options are great for consumers when it comes to deciding what to watch,” Nielsen senior vice president of audience insights Peter Katsingris wrote in the report, “but they’re also decidedly complicated for an industry that continues to fragment and search for unique ways to influence their behavior and perhaps steer eyeballs toward their network, program, service or brand.”