Paramount Network’s goal is to appeal to viewers in Middle America

Indiewire

In fact, Middle America is in the Paramount Network’s DNA, since it originated as The Nashville Network. “I think what we look at the strength of where our (cable operator) affiliates are, (and we have) a lot of strength in the South and the Midwest,” says Paramount Network president Kevin Kay. “Not necessarily as much a New York or L.A. [base]. From a programming standpoint a lot of other networks have that New York/L.A. thing covered. When we look at something like Yellowstone, which takes place in Montana and Utah, that feels like big blue sky, very different, something you haven’t seen on TV in a long time. Not to say it isn’t a dark show, but it’s a little brighter and a bit more blue sky than some of the things that are on premium cable TV now.”