Peacock will stream all Winter Olympics coverage live

The Hollywood Reporter

"For the first time, every event and all programming will stream live on Peacock's premium tier, with no pay TV subscription required," explains The Hollywood Reporter's Alex Weprin, adding: "That is a significant change in strategy from the Tokyo Olympics, which ran last summer. Last year, the company streamed gymnastics, track & field and men’s basketball on Peacock, and had some streaming-exclusive studio programming. The hope was that these tentpole sports (basketball was exclusive to the paid tiers, the others streamed for free) would drive subscriptions."