Roku's stock is rising amid stalemates with Peacock and HBO Max

CNBC

The showdown with the two most recently launched streaming services has benefitted Roku, which has seen its stock rise 14% this month. Roku’s Scott Rosenberg tells CNBC that NBC Universal has been asking for nearly all of Peacock’s advertising inventory, a nonstarter for Roku, which wants at least some of it to sell on its own. He adds that NBC Universal and WarnerMedia are stuck in a legacy television mindset, where declining subscribers leads to a zero-sum game in negotiations, instead of growing together with Roku.