Six-second commercials are coming to FOX NFL games

The New York Times

FOX Sports hopes the six-second ads will become an industry standard, running alongside 15- and 30-second ads. “When the six-second ads are placed in unique positions, it has the potential to gain even more attention than a traditional unit,” says FOX Sports president Eric Shanks. As the NY Times notes, “The effort underscores the new strategies that broadcasters are deploying to keep the attention of consumers who often clutch a smartphone or tablet — or both — while watching their shows, or avoid ads entirely through Netflix.”