Streaming services are struggling to keep subscribers who only stick around for the free trial

Bloomberg

Free trials are a big part of marketing new streaming services like Disney+, but Bloomberg News reports that "only about a third of customers stick around after free trials run out, and roughly 10% of members quit video streaming services monthly—twice the rate for games, music, and other entertainment." Disney+ will also have to figure out how to keep Star Wars fans from canceling after The Mandalorian airs its Season 1 finale on Dec. 27.