TV TATTLE
Study: Kids' TV viewership on broadcast and cable TV suffers a steep decline
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Time spent viewing kids’ programming on linear television collapsed by a massive 53% from 2019 to 2021, MoffettNathanson says it found in its “State of Linear Viewing (2021)" report. Cartoon Network was the hardest hit, with a 34% decline in viewership. Nickelodeon saw its viewership plummet 23%.
TOPICS: Cartoon Network, Nickelodeon, Kids TV, TV Studies
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