TV TATTLE
Study: Only 14% of young viewers watch live TV as their first option
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Hub Entertainment Research study found that Americans ages 18-34 are not surprisingly losing interest in live television. The 14% is down from 21% from last year. The study also found that older viewers are also losing interest, with 46% of Americans 55 and older picking live TV first, down from 53% in 2019.
TOPICS: TV Studies
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