TCM is trying to reach Generation Z via TikTok

Business Insider

Turner Classic Movies' TikTok account, led by 24-year-old former intern Caroline Wigmore, uses classic film clips of film icons such as Marilyn Monroe and Audrey Hepburn to reach a younger audience. Wigmore said she enjoys finding ways to "bridge the gap" between pop culture phenomena and iconic movie moments. "Every time I see a beauty trend I'm like, 'I can think of a film that addresses that from 60 years ago.'"