The Bachelor franchise-to-influencer pipeline is dead
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"It used to be that if you went on The Bachelor and became a finalist or made a big impression, you had it made," says Buzzfeed News' Stephanie McNeal. But recent Bachelor and Bachelorette leads, from Katie Thurston to Clayton Echard to the upcoming Gabby Windey and Rachel Recchia, are struggling with their Instagram follower counts. "What gives? It seems that the golden age of the Bachelor-to-influencer pipeline, which for some could essentially guarantee an entire new career, is dead," says McNeil. "There are two likely explanations for this: oversaturation and authenticity. The heyday of this phenomenon lasted from about 2015 to 2020, or in Bachelor terms, from Chris Soules’ season to Peter Weber’s."
TOPICS: Clayton Echard, ABC, The Bachelor, The Bachelorette, Bachelor in Paradise, Gabby Windey, Katie Thurston, Rachel Recchia, Instagram, Reality TV, Social Media
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