"The three Variety Trending TV charts, powered by Twitter, will detail the top 10 programs that are organically bubbling up on the social platform, analyze the day-to-day movement of the top three shows and provide a heat map of which shows are resonating across the country," explains Variety's William Earl. "The charts will allow fans to stay up-to-date on the most newsworthy and bingeworthy TV content, and will help insiders keep track of which shows consumers are tweeting about the most in real time. Brands will also have the opportunity to align with the chart content on Variety.com and Twitter through innovative ad units and pre-roll. Variety will support the charts with weekly editorial analysis and video content."