Why Disney+ is offering an ad-supported option: It needs to have between 230 million and 260 million subscribers by the end of 2024

Indiewire

"How to expedite the growth? Slash prices and assemble all the superheroes," says Indiewire's Tony Maglio, pointing out that Disney+ is also trying to attract new subscribers by adding racy Marvel fare from Netflix. ALSO: Disney CFO Christine McCarthy denies that the ad-supported version is a "hail mary" to hit its streaming goals.