Why the Reese Witherspoon-Jennifer Aniston TV show for Apple is a bad idea

Slate

Would the Witherspoon and Aniston really be willing to pay $9.99 a month to watch their new TV show on Apple Music? As Inkoo Kang points out, “the app-ification of TV is real. But the app-ification of prestige TV probably hasn’t happened yet because, in a hypercompetitive field like television, creators don’t want to make it harder for audiences to find or watch their shows. And in the still-revving era of Peak TV, Witherspoon and Aniston’s drama would have to be truly exceptional for audiences to seek it out on a newfangled service many people haven’t heard of. Just ask Seeso, PlayStation, or Spotify how their attempts at original programming turned out.”