When will the Apple iPhone 17 launch? Date, features, and more explored

This year’s Apple spotlight is the iPhone 17, and whispers from supply chains and respected leakers suggest Apple has quietly pencilled in a September phone date for the reveal. What’s different this cycle isn’t just a faster chip or a color tweak; the chatter points to a legitimately new shape to the lineup — including an ultra-thin “Air” model — plus camera and connectivity upgrades that could change how people use their phones.

For anyone weighing an upgrade, a gadget-obsessive, or just someone who likes to know what’s coming before the ads do, this story matters. In the paragraphs ahead, we cut through rumors and company signals to give you a clear, no-nonsense snapshot of what the iPhone 17 might bring — and what it means for the rest of the smartphone world.

Apple’s newest iPhone 17 launch date, features, and more

Mark your calendars for Tuesday, September 9, 2025, the day Apple is expected to headline its signature fall show and unveil the iPhone 17 lineup. Pre-orders will likely begin that Friday, September 12, followed by a nationwide rollout around September 19.

Apple seems to be ditching the “Plus” model this year, replacing it with their slimmest iPhone yet: the iPhone 17 Air, clocking in at a jaw-dropping 5.5 mm thin. Meanwhile, the rest of the group, iPhone 17, 17 Pro, and 17 Pro Max, will follow the usual design trends but with some fresh tweaks.

First, these new models are all getting 120 Hz ProMotion OLED displays, meaning everything from swipes to streaming will feel silky smooth. That’s right, ProMotion is no longer just for the Pro models.

Under the hood, the base iPhone 17 and Air will sport the A19 chip, while the Pro and Pro Max step it up a notch with A19 Pro. So expect mid-double-digit GB of RAM, potentially up to 12 GB, especially to fuel future AI and multitasking magic.

Apple’s also pushing for speed in ways that won’t burn your data cap or battery. That includes Wi-Fi 7 across the range and an Apple-designed modem (C1) specifically on the iPhone 17 Air, aiming for natively faster and more efficient connectivity.

Photography gear gets a serious upgrade, too. Front cameras across the range will jump to 24 MP, while the Pro Max could pack a triple 48 MP rear setup, complete with mechanical apertures and even 8K video capture, plus 8× or 7× optical zoom depending on your source.

Design-wise, expect a sleeker layout with a full-width camera bar on some models, new aluminum or aluminium-glass hybrid frames, and fresh colors (Light Gold, Dark Blue, Pastels, and even vibrant orange) for that “look-at-me” moment.

With regards to battery and charging, the Pro Max is rumored to carry a beefy 5,000 mAh pack, with fast 35 W wired and 25 W wireless (Qi 2.2) charging to keep those pixels alive.

In short: Apple’s iPhone 17 is shaping up to be a thoughtful, multi-tiered evolution, packed with hardware leaps, fresh designs, and a slim newcomer who’s as daring as it is.