The price of HBO Max is likely to increase in the next year.
Since its launch in 2020, HBO Max's monthly price has stayed at $14.99. JB Perrette, President and CEO of Global Streaming and Games at Warner Bros. Discovery, says that by 2023, it will make sense to bump up the cost. "...it will have been three years since pricing has moved, which we think is an opportunity, particularly in this environment."
"We believe there's actually some pricing advantage for us on the ad-free [HBO Max] service and we can probably move north of where the prices are today," said Perrette. Warner Bros. Discovery will also be launching combined HBO Max-Discovery+ in spring 2023, though the name or pricing for the service have not been announced yet.
Other streaming services have also begun to increase prices recently; in October, Apple TV+ bumped up their monthly cost by $2, while Netflix raised prices for all subscription tiers back in March, taking its most expensive plan to $20/month.
Jade Budowski is a freelance writer with a knack for ruining punchlines and harboring dad-aged celebrity crushes. She was previously a reporter/producer at Decider and is a member of the Television Critics Association. Follow her on Twitter: @jadebudowski.
TOPICS: HBO Max