Justin Bieber's surprise drop of his new album SWAG on July 11 sent shockwaves, only for him to stir up more drama just days later. In a curious move, the singer briefly shared an Instagram Story from comedian-DJ Kerwin Frost that skewered veteran hip‑hop duo Clipse, calling them a squad of “bitter grown men who collect Kaws dolls and shop at Kith and Union.” Bieber’s fast-draw repost, then rapid deletion, has set tongues wagging.
Is this just playful sparring, or something more pointed? The timing couldn’t be crueller: Bieber’s SWAG and Clipse’s long‑awaited reunion project, Let God Sort ‘Em Out, dropped on the same day, amplifying any rivalry. While Bieber didn’t craft the original line, his decision to repost it puts him smack in the crosshairs. The question remains: what’s behind this eyebrow-raising jab, and how might those passionate fans react?
Justin Bieber didn’t write the diss himself, but he sure amplified it. On July 13, comedian Kerwin Frost took to his Instagram Story to hype SWAG, declaring,
“This is the only album that matters right now… This album is way better than the Clipse.” He went on: “Clipse is for bitter grown men who collect Kaws dolls and shop at Kith and Union."
Bieber then reposted Frost’s story to his own account, giving it millions more views. That PR flip began to backfire quickly. While Bieber seemed to beam with approval— and Frost responded with a cheeky “birds of a feather crash out together”— the pop superstar soon pulled it down. Screenshots already began ricocheting across social platforms, and fans rushed to dissect every pixel.
So was this all just Bieber gleefully poking at Clipse, or a loose-tongued retweet gone too far? Many believe Bieber simply reshared something that put his album front and center, not fully taking in the Clipse cut‑through. One online voice chimed in:
“Bieber was just reposting stories he was tagged in… Probably didn’t read the bottom line”.
But timing’s everything—Bieber’s SWAG and Clipse’s comeback came neck and neck. With fanbases plowing in from opposite sides, this isn’t just coincidence. SWAG even edged out Clipse’s release in a Billboard poll on July 14, garnering 40.3% of the vote versus Clipse’s 0.7% fueling the rivalry fire. Social channels lit up with speculation, memes, and questions about whether Bieber’s move was a savvy promo tactic—or a flare-up aimed to spark beef.
Listen, Bieber and Clipse aren’t longtime enemies. Clipse (brothers Pusha T and No Malice) are hip‑hop heavyweights who’ve been dropping gems since the early 2000s, with Pharrell‑helmed production and razor‑sharp bars. Bieber, on the other hand, is a global pop‑R&B icon still flexing hip‑hop influences on SWAG. They occupy different spheres—until this week, that is.
The “beef” seems fueled more by coincidence than conflict. Clipse’s album rollout was intentional, polished, and deeply rooted in rap culture. Bieber, by contrast, surprise‑dropped his album and briefly stepped into rap discourse by reposting Frost’s jab. Throw in Roc Nation quietly promoting Clipse with Bieber mugshots, and two worlds collided.
Till now, no diss tracks have flown, and there haven’t been any venomous tweets from Pusha T. But if this tension escalates, fans might get a showdown more theatrical than either artist planned.
What began as an innocent reshared story turned into a flashpoint between pop’s biggest star and hip‑hop’s esteemed vets. Bieber’s repost (which was swiftly deleted, but impossible to scrub) spoke louder than any official line.
Whether it sparks a full‑blown feud or folds into the annals of surprise‑drop drama, one thing’s clear: in today’s music game, headlines move faster than songs, and Bieber just dropped a lyrical grenade.
TOPICS: Justin Bieber, Clipse