Netflix Taunts Fans With 'Protect Steve' Billboard Ahead of Stranger Things Premiere

Netflix is taunting Stranger Things fans with a billboard that reads "Protect Steve."

The sign, which is covered in roots that look like the overgrowth in the Upside Down, plays on fans' fears that Steve Harrington (Joe Keery) will die in the final two episodes of Season 4. While Steve started off as a stereotypical, unlikeable jock in Season 1, he's since become a beloved character on the show, and fans desperately want him to survive.

Netflix even posted a photo of the billboard on Twitter with the caption "AT ALL COSTS!!!" prompting fans to respond with tweets pleading for Steve's survival.

AT ALL COSTS!!! pic.twitter.com/qabjmpy0y1

— Netflix (@netflix) June 29, 2022

My therapy charges are coming to you if my man Steve dies

— Msikkle (@Msikkle) June 29, 2022

pls sacrifice dustin instead

— *xi (@dojaxi) June 29, 2022

In Stranger Things Season 4, Part 1, Steve was attacked in the Upside Down, leaving him with a gash through his body. The injury doesn't bode well for Steve's future, but fans will have to wait until Friday to learn his fate.

Stranger Things Season 4, Part 2 premieres Friday, July 1 on Netflix.

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Deena ElGenaidi's writing has been featured in Nylon, MTV News, Insider, The AV Club, and more. You can follow her on Twitter @deenaelg.