Jazz icon Kenny G is bringing his talents to Super Bowl LVI. In a new Super Bowl commercial for Busch Light, Kenny G updates the brand's decades-old jingle with some smooth jazz, which pairs perfectly with the "cold and smooth" beer. According to Variety, Busch has decided to air the 30-second advertisement in 41 different TV markets rather than airing it nationally on NBC, a strategy that helps keep costs down, as NBC is reportedly charging $6.5 million per spot.
Buschhhhh! Hear that? It’s the voice of the mountains! Look for them to start singing during the Super Bowl when you crack open a cold Busch Light #HeadForTheMountains pic.twitter.com/N4zPlYF1L9
— Busch Beer (@BuschBeer) January 31, 2022
Viewers in certain markets can catch Kenny G's Busch Light commercial again during Super Bowl LVI on February 13. For the second year in a row, a team will play in its home stadium as the Los Angeles Rams host the Cincinnati Bengals at SoFi Stadium in Inglewood, California.
Claire Spellberg Lustig is the Senior Editor at Primetimer and a scholar of The View. Follow her on Twitter at @c_spellberg.
TOPICS: Kenny G, Super Bowl LVI, Super Bowl