What is an AI influencer? Details explored as Mia Zelu goes viral for Wimbledon appearance
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Mia Zelu, the AI influencerAn AI influencer is a person made with AI and digital art to seem like a real social media star. Brands use them to show off products and pull in fans, much like real-life influencers, but they are all made by computers.
When Mia Zelu put out some eye-catching photos on Instagram on July 7, 2025, her fans were hooked and puzzled. With close to 200,000 followers keeping an eye on her every step, Mia looked to be enjoying her time courtside at Wimbledon, dressed to the nines and standing in front of the famous London scene.
Who is Mia Zelu, the AI influencer?
Mia Zelu is an AI-powered social media star. She’s turned heads with her stylish outfits and fun travel snaps. Now she’s caught attention again by posting photos that made it seem like she was at Wimbledon 2025. In the pictures, she appears near the famous All England Club tennis court, holding the classic Pimm's drink.
Still, the person or team who makes Mia look so real has kept their names a secret, which only makes her more intriguing as her fame grows online.
Mia Zelu's Instagram picture that went viral
Mia Zelu's photos from Wimbledon, at a quick look, seem just like any other influencer's sunny picks, bright sun, a clean white dress, and the must-have Pimm's cup, all fitting in with the big tennis event. But there's more to those cool pictures: Mia isn't a real person. She’s made by AI, with a maker who likes to keep his name out of it.
Only in her bio do we get a hint of the truth; she's dubbed an "AI influencer" and "digital storyteller." When she put up her Wimbledon video on July 7, her words added a fun vibe, teasing the fun of the games and pushing her fans to pick their top match.
The post got around 50,000 likes, but the comments were turned off.
Another event on Friday, 11 July, also included photos that elicited curiosity on the internet, including one photo that showed a reserved seat with the name Mia Zelu. The label that was with it, read: "Keep showing up. Never give up."
According to People magazine, the posts of Mia Zelu, which in turn are filled with messages that are highly individualistic and inspirational, trigger debates about how digital personalities can make people emotionally connected.
Mia Zelu also has an AI 'sister'
Mia Zelu isn't alone. She shares the stage with her AI-made "sister," Ana Zelu, who has close to 300,000 fans on Instagram. In March 2025, Ana told her fans about Mia as her "great sister," cheering for Mia's choice to start her own page with a kind post.
Firms such as The Clueless have made a spot for themselves by making and handling AI influencers, mixing tech with tales to pull real watch. More than the Zelu sisters, the AI influencer world has more like Aitana, whose page says loud she is the "1st AI influencer made" and who has got close to 400,000 fans set to track her made-up, machine-made life.
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TOPICS: Mia Zelu, AI Influencer