Marvel Studios has expressed worries about "Marvel fatigue" and the creation of a "no new fans club" after president Kevin Feige acknowledged that the MCU's large production has begun to seem more like "homework" than enjoyment. Newcomers struggle to interact with the rich continuity of the series.
Marvel, according to The Wall Street Journal, has changed its approach in response to Kevin Feige's direct comments meant to simplify the MCU for present and future fans by lowering the amount of linked narratives and raising the number of solo initiatives.
Marvel produced an unmatched number of movies and Disney+ series after Avengers: Endgame shattered all sorts of box office records in 2019. Initially, this surge in Disney+ membership was driven by its expansion, yet it also led to viewer fatigue and varied critical reactions.
Kevin Feige has recently admitted that the intricate network of stories in the MCU might be too much for both fans and any new visitors, as well as for those seeing The Marvels, Ant-Man and the Wasp: Quantumania, both of which underperformed.
Feige said to Marvel colleagues during an internal conversation that keeping up with every new Marvel Cinematic Universe release across theaters and the internet was difficult. He remarked that the series,
“had started to feel more like homework than entertainment”
This reaction indicates that Marvel's higher management is beginning to understand that, in terms of enjoyment and clarity, quantity is not necessarily preferable to quality.
Employees of Marvel have allegedly expressed concern that the intricacy of the MCU has formed a "no new fans club," in which those unacquainted with earlier films feel lost and therefore lose interest. Fans and journalists alike have pointed out that Marvel weariness is not a new issue; series like Secret Invasion and Ms. Marvel fell short of the popularity of past Disney+ successes like Loki and WandaVision.
Marvel is addressing these issues by cutting the yearly production of big TV shows from twelve to one or two. Good examples of projects without any Marvel Cinematic Universe background include Thunderbolts and The Fantastic Four: First Steps. The franchise is guaranteeing Feige more time to concentrate on creating the large films, thus helping to maintain quality control.
Marvel Studios' tipping point came when Kevin Feige said the MCU had begun to seem like "homework." Marvel is changing its approach to give greater weight to accessibility, solo tales, and creative focus in reaction to "Marvel fatigue" and the danger of a "no new fans club." Though it's uncertain whether these changes will restore the franchise's prior momentum, the studio's willingness to change indicates they value both past fans and the fans of future superheroes.
Divya Burman is a journalist at Primetimer
She has completed her graduation in English Literature, which fuelled her interest in writing. A curious learner, Divya isn't scared to move out of her comfort zone and reviews her work from a critical point of view.
Divya has multiple years of work experience, including at companies like TechWhoop and Vimana. She also worked as a programme facilitator at MyCaptain.
Divya is also fond of research and keeping herself up to date on the latest trends in the world of fashion. In her free time, she indulges in music and reading and loves to watch films.
TOPICS: Kevin Feige, Marvel Cinematic Universe