"If a deal is finalized, it would represent a significant milestone in sports broadcasting since Apple has long been looked upon as a potential stop for major sports TV rights," reports the New York Post's Andrew Marchand. "One of Apple’s rival companies, Amazon, has already carved out an important piece of real estate in this space, as it will become the exclusive home of NFL Thursday Night Football in the fall. A potential MLB-Apple deal would not be anywhere close to the magnitude of the NFL and Amazon — which is for more than a billion dollars per year — but MLB and Apple would be the entree of the technology behemoth into the coverage of top live sports."
TOPICS: Major League Baseball, Apple TV+, Apple