Both networks will instead unveil their 2020-21 new season programming via video presentations due to the coronavirus. "We’ll miss Carnegie Hall and our agency dinners this year, but the health and safety of our clients and the ViacomCBS team comes first,” said Jo Ann Ross, president and chief advertising revenue officer, ViacomCBS Domestic Advertising Sales. "Our team has been planning for this possibility for weeks, and we have devised a digital showcase to unveil all of the premium content that we’re delivering throughout the company, from CBS Television Network and our robust cable portfolio across the Entertainment & Youth and Premium brands. We won’t miss a beat in engaging with clients around our unmatched offerings and solutions." UPDATE: WarnerMedia also cancels its live upfronts event.
TOPICS: CBS, NBC, Jo Ann Ross, Coronavirus, Upfronts, WarnerMedia