TV TATTLE
CBS planning to target viewers with “addressable” ads
-
The new technology will allow advertisers to buy commercials addressing a specific viewership, such as those wanting to buy trucks or families expecting their first child.
TOPICS: CBS, Advertising
More CBS on Primetimer:- “I really care about people” — Big Brother 27 houseguest Adrian Rocha shares his approach to the game
- “This is my dynasty” — Rachel Reilly reveals why she came back to Big Brother 27 after 14 years
- Big Brother season 27 premiere recap: Vince wins HOH as the Mastermind twist shakes up the game with a secret Accomplice
- “Reality royalty has officially arrived” — Rachel Reilly declares as she enters Big Brother 27 as the mystery houseguest
