David Beckham producing docuseries World War Shoe about the feud between sports brands Adidas and Puma

Deadline

The three-part docuseries, which doesn't have a network home, "will tell the tale of the decades long feud between the two Dassler brothers, Adi and Rudi, who started competing shoe companies in the same small German town and went on to create two of the most recognizable lifestyle brands in the world," per Deadline. "Adi Dassler founded Adidas, while his brother Rudi founded Puma. The two became bitter rivals who never reconciled after 40 years of fighting. It will follow the athletes, the legal battles, and the secret details of the lifelong feud that played out on the world stage, and forever influenced pop culture, music and fashion."