Disney+'s smart Mandalorian release schedule has helped fuel Baby Yoda hype

Vox

By releasing The Mandalorian's first episode on a Tuesday and its second episode on a Friday, Disney+ helped bolster the Star Wars series, which releases subsequent episodes on Fridays. "By launching the show’s first two installments so close together, Disney encouraged viewers to at least give The Mandalorian two episodes’ worth of their time," says Allegra Frank. "It’s hard to say whether skeptics who raised an eyebrow at Baby Yoda’s surprise appearance would have returned for episode two if they’d been asked to wait a full week (or longer) to see it. The episode’s arrival in quick succession helped make a case that The Mandalorian has more charm than the first episode implied — namely because of Baby Yoda, but also because of a more exciting story and brighter set design in general, The show’s more traditional release schedule has fueled the excitement around Baby Yoda. While Netflix and Amazon Prime Video typically release their original series one full season at a time, encouraging viewers to consume all of the episodes as quickly as possible, Disney+’s decision to release episodes weekly allows those episodes more time and space to drive individual conversation. And Baby Yoda has certainly given viewers something to talk about."

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