Fox has been telling ad buyers that Sunday may see a 40% reduction in ads, according to Variety, which adds: "Fox still expects to offer a night with a reduced advertising schedule, according to executives and media buyers familiar with the plans, but it may be on a different night of the week. Fox is also discussing a concept called a 'Fox Block,' or a long form commercial that might run before or after a Fox show and could last up to six minutes."
TOPICS: FOX, Advertising